When the world wants to know what’s next, it asks us.

EN

[...] Barilla wanted to create a new recipe to promote Wasa Crispbread on its official TikTok page. They used Nextatlas predictions on nut flavors and the redefinition of snacking as a treat in increasingly fluid lifestyles. With the goal of opening a new, decadent yet-still-convenient eating occasion for Wasa Crispbread during the day, a new recipe for homemade almond butter was developed and became their best performing TikTok. [...]

EN

[...] Additionally, 37% of global consumers find cooking stressful, while 41% of people who work from home reporting an increase in snacking [...] This new routine has prompted more talk about snacks, according to Nextatlas. "Flexible working arrangements have impacted consumers rituals and routines. For many people, morning rush hours and commuting have been replaced with new practices, with conversations about "morning affirmations" and "breakfast" increasing in popularity by 97% and 56% YoY respectively". [...]

IT

Barilla con Nextatlas va oltre il social listening per conoscere meglio il suo pubblico e i passaggi nel percorso d’acquisto. Nasce dall’ascolto anche la recente operazione ‘Secondhand Box’ con Marie Kondo e LePub

EN

Snacking Trend Radar contains a selection of consumer-related trends that are a subset of a more comprehensive Mondelēz Trend Framework created and used within the company. The Mondelēz Foresight team, along with its strategic partners [Nexatlas] [...] completed a trends prioritization and evaluation exercise with the outcomes displayed on this Radar.

EN

"The collaboration between human creativity and AI at Nextatlas is fundamental [...]. AI excels in handling the quantitative analysis of vast datasets, identifying patterns and trends that might not be immediately visible. However, it’s the human element—our team’s ability to interpret these patterns within the broader context of societal and cultural shifts—that transforms raw data into nuanced insights. This synergy between human insight and AI’s analytical prowess enables us to provide our clients with forecasts that are not only accurate but also richly contextualized. [...] we anticipate an era where AI and human collaboration drive forward not only innovation but also a new understanding of the world [...]"

IT

Neppure l’aumento dei prezzi ferma la corsa degli spuntini: la spesa è infatti rimasta invariata per il 66% dei consumatori che dichiarano di non aver apportato modifiche significative alla spesa per gli spuntini, nonostante siano più sensibili al prezzo. [...] 6 su 10 dicono di preferire molti piccoli pasti nel corso della giornata, invece di pochi e abbondanti, il report approfondisce in 5 capitoli le linee di tendenza che si stanno affermando.

EN

25 Powerful Trends Shaping the Future of Food and Snacking Within the Next Decade We have been sharing our perspective on where snacking is heading since the first publication of the State of Snacking report. As we continue to focus on the future, this year for the first time we are publishing a standalone extension, which explores the future of snacking viewed through the lens of consumer-focused trends. State of Snacking: Future Trends is the result of a collaborative effort between Mondelēz International and our partners from the Food Institute, Euromonitor, Kantar, Mintel and Nextatlas, who have generously contributed their insights and thinking. While no one can know exactly what the future holds, we invite you to join us in exploring where the state of snacking appears to be going over the next decade.

EN

Market Logic Software, the market-leading SaaS provider of insight management solutions, is thrilled to announce a partnership with Nextatlas, a pioneer in AI-driven trend forecasting and consumer insights. [...] Nextatlas complements the Market Logic platform by providing a direct link to a rich collection of forecasting and consumer insights. [...] The insights generated by Nextatlas are invaluable for businesses across industries, enabling informed decision-making related to product development, marketing strategies, and more.

EU

[...] As AI gets better, the way we define creativity will probably change. We may find that the way we humans are creative changes as we try to find ways to express ourselves that go beyond what machines can do. [..] “The threshold will be redefined and we will find new struggles, I think. Now we are very excited about all this automation stuff. But then we will long for Pre-AI. We will want to be close to things that are very connected to the humans without mediation of automation. And that will be luxury in the future”, says Luca Morena. […] Looking ahead, Luca can see a scenario with post-real curation where human creativity will be more like human curation of automated artifacts. [...]

EN

Some surveys [...] point to consumers already trading down or buying less. Trend forecasters like Brand Intimacy and Nextatlas say consumers will seek selective splurges, or, my favorite from Nextatlas, “microdosing their gratification.” That all speaks to a big slowdown in consumer spending overall, but planned splurges for specific things at specific times. And what they’ll splurge on and when will vary significantly by customer – whatever drives their gratification.

IT

[...] Il secondo trend individuato da Nextatlas è la “Age of Messines”, età della confusione. Un caos che deriva dalla combinazione tra vita reale e digitale, che spinge i consumatori a chiedere qualcosa di più autentico. E, di conseguenza, a curare meno certe scelte, a essere meno informati nell’acquisto (Blind Buy è previsto in crescita del 35%). Questo aspetto riguarda diversi settori, dalla moda alla pubblicità fino ai media. «Un caso interessante, infatti, è ciò che ha proposto BBC News, che ha rinnovato il canale partendo dall’abbigliamento dei conduttori, che sono vestiti in modo meno formale con l’obiettivo di ispirare fiducia nel telespettatore», racconta Damaszko. [...]

EN

How is our role shifting in this era of transition from human-driven content to generative AI? [...] Not long ago, Nextatlas, the company that predicts and monitors emerging trends, released Unveiling 2024, a report on the most relevant trends for 2024. Among them, we find this period of transition related to the widespread use of generative Artificial Intelligence. The trend is known as Postreal Curation and it deals with how our role is shifting in this era of transition from human-driven content to generative AI. As artificial intelligence improves its process of imitating human creativity, the concept of authorship and the old dichotomy between reality and illusion become increasingly blurred. At the same time, the role of humans will progressively evolve from authentic creators to content curators guided by artificial intelligence.