The essential cultural shifts set to define 2026 — revealing the emerging forces reshaping consumer meaning, behaviour, and expectation in an era overwhelmed by algorithms and AI-driven sameness. Our annual trend webinar takes a radically new approach: powered by our proprietary LLM-driven discovery architecture, we surface signals still unfamiliar to the market, concepts growing rapidly at the edge of language and far beyond traditional trend radars. Designed to give brands first-mover advantage, we translate these ‘unknown

As the food service industry evolves rapidly, Barilla developed ChefAtlas with Nextatlas to better understand emerging trends by analysing digital conversations among professional chefs. This session from the Esomar Trend Horizons in Washington DC explores how combining AI-driven analysis with human expertise can reveal rich, real-time insights and how these methods could apply across industries beyond food.

In today’s food landscape, consumers are overwhelmed: conflicting nutrition advice, UPF hysteria, and a flood of “expert” opinions mean every meal feels like a test. This constant noise is fuelling anxiety, second-guessing, and ultimately, exhaustion. Our CEO, Luca Morena, and Sara Roversi, founder of the Future Food Institute, explored how to turn complexity into clarity, and how Nextatlas' TasteOS tools can guide your brand to anticipate what consumers are truly hungry for.

Design and technology are reshaping the home into a smart, sustainable, and emotionally supportive space. Paolo Lorini of Midea and Erich Giordano of Nextatlas explore emerging trends in home appliances, from AI-driven comfort to resilient, human-centered design for the future of living.

As AI takes over skill-based tasks, taste is becoming humanity’s ultimate differentiator and a new must-have skill. Strategy Lead of Quality Meats Creative, Joe Burns, and Nextatlas CEO, Luca Morena, explored two crucial questions: How do we curate good taste within ourselves? And how do we help our clients to have the right taste?

The must-know consumer trends and insights set to shape 2025 - unveiling the hottest trends expected to disrupt multiple industries, redefine communication strategies, and ignite the next wave of consumer movements. Delivering practical insights with real-world impact, we featured compelling business case studies for each key trend and showed how brands can effectively meet the evolving market.