The must-know consumer trends and insights set to shape 2025 - unveiling the hottest trends expected to disrupt multiple industries, redefine communication strategies, and ignite the next wave of consumer movements. Delivering practical insights with real-world impact, we featured compelling business case studies for each key trend and showed how brands can effectively meet the evolving market.

In a world where consumers are constantly bombarded with information, capturing and sustaining their attention has become more challenging than ever, reshaping how brands communicate. Together with Carlo Colpo, the Marketing Communications Director and Brand Director for Lavazza, we explored what the new attention economy means for the future of marketing.

In this webinar with ESOMAR, Serhiy Kalinovsky, Strategic Foresight Global Lead at Mondelēz International, and Nextatlas' Managing Director, Mario Coletti, showcased the AI-powered foresight platform developed for Mondelēz International. Over the past five years, it has become a crucial tool driving innovation, mergers and acquisitions, and marketing across the company's global organization.

Craftsmanship, sustainability, and premium experiences are reshaping the meaning of elegance and exclusivity. Eco-conscious innovation and bespoke indulgence offer fresh perspectives on modern luxury. The speakers were our Head of Trend Research, Elena Marinoni, and Silvia Stella Osella, sustainable fashion consultant, lecturer, and magazine editor.

Barilla leverages Nextatlas' trend intelligence to power its digital research hub, The Observatory. Alessandra Cervi, Barilla’s Global Lead for Digital Insights & Marketing Performance, shared how our insights fuel internal collaboration and shape research for recipes and marketing strategies, including a top-performing TikTok recipe for Wasa and a marketing campaign with Marie Kondo.

In 2023, shrinking purchasing power led to new consumers’ demands and aspirations. From downsizing their gratification to seeking relief in more relatable and less curated content, consumers are finding new ways to treasure the mundane going into 2024. In an emerging prompt-driven culture, everyday humanity is more important than ever.