"Nextatlas helps us a lot in three areas; definitely understanding our audiences and not only what is trending, but also what appeals to them; understanding a little better our decision journeys, where the decision happens and what is influenced and what are they influenced by, and of course, trends and foresight, which is probably the biggest pillar here."
Digital Insights & Marketing Performances (Observatory) Lead , Barilla"I could not be happier with the team and the level of cooperation we have. Nextatlas data gives us a more granular level of consumer trends and an excellent quantification and measurement for the trends that becomes much more important in today’s world, where we are flooded with a sea of information."
Strategic Foresight Lead, Mondelez"Nextatlas allowed us to validate and uncover future trend spaces relevant to our consumers, category and brands. It’s one of the few trend analytics tools we have used that has clearly been able to translate social conversations and trends into usable insights. It’s been a great input into our insights & innovation workstreams."
Senior Innovation Manager, Treasure Wine Estate"Nextatlas brings us to findings that represent what will happen in future, that we cannot know when we begin searching. Surfing the platform, rather, we expect to find new and unexpected things. Thanks to this new approach based on trend analysis we gained 30-40% more clients."
Creative Director, Question Mark"Nextatlas helps us a lot in three areas; definitely understanding our audiences and not only what is trending, but also what appeals to them; understanding a little better our decision journeys, where the decision happens and what is influenced and what are they influenced by, and of course, trends and foresight, which is probably the biggest pillar here."
Digital Insights & Marketing Performances (Observatory) Lead , Barilla"I could not be happier with the team and the level of cooperation we have. Nextatlas data gives us a more granular level of consumer trends and an excellent quantification and measurement for the trends that becomes much more important in today’s world, where we are flooded with a sea of information."
Strategic Foresight Lead, Mondelez"Nextatlas allowed us to validate and uncover future trend spaces relevant to our consumers, category and brands. It’s one of the few trend analytics tools we have used that has clearly been able to translate social conversations and trends into usable insights. It’s been a great input into our insights & innovation workstreams."
Senior Innovation Manager, Treasure Wine Estate"Nextatlas brings us to findings that represent what will happen in future, that we cannot know when we begin searching. Surfing the platform, rather, we expect to find new and unexpected things. Thanks to this new approach based on trend analysis we gained 30-40% more clients."
Creative Director, Question Mark"Nextatlas helps us a lot in three areas; definitely understanding our audiences and not only what is trending, but also what appeals to them; understanding a little better our decision journeys, where the decision happens and what is influenced and what are they influenced by, and of course, trends and foresight, which is probably the biggest pillar here."
Digital Insights & Marketing Performances (Observatory) Lead , BarillaTorino - Via Stampatori 4, 10122
(Operational headquarter)
+39 011/0864065
Contact: mario.coletti@icoolhunt.com
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