An atlas for the future since 2012.
We have spent over a decade bringing a scientific approach to a field that runs on opinion. The world's first independent AI trend-forecasting platform.
A scientific approach to a field that runs on opinion.
In 2012, two brothers founded Nextatlas in Turin. Luca Morena, a PhD philosopher, and Alessio Morena, a serial entrepreneur, set out to build the world's first independent AI-driven trend-forecasting platform.
More than a decade later, that founding conviction still drives us. Where the industry trades in instinct, we bring evidence: measured, benchmarked, and built to be defended.
A decade of firsts.
Luca and Alessio Morena found Nextatlas in Turin, to bring science to a field that runs on opinion.
Big data and AI converge into the first Nextatlas platform.
Funding launches Nextventures, NextMenu, NextAudience and NextStyles.
Twenty people, including five PhDs in physics and machine learning.
Sharper prediction models, and Reddit and Spotify join the analyzed sources.
The first API integration puts Nextatlas signal inside external software.
The world's first generative AI trend-forecasting service, built on our engine.
Generate becomes a suite of AI agents for market research.
Every food and beverage tool, unified into one operating system.
The horizon extends to ten years, quantifying long-range scenarios from institutional knowledge.
In 2026, Nextatlas joined Underdogs Group.
What's in a name.
Next + Atlas. Not only an atlas for the future, but the next evolution of a cultural atlas. A living, breathing map that charts the sociocultural change shaping the market, with the power of AI and data.
Award-winning. Now part of Underdogs Group.
In 2026, Nextatlas joined Underdogs Group, the MarTech and AI group for marketing and customer engagement, extending our foresight across the marketing stack.
FASHION INNOVATION AWARD
FOOD TECH AWARD
NC DIGITAL FESTIVAL
EU FUNDED PROJECT