In 2012, two Italian brothers Luca and Alessio Morena - a PhD philosopher and a serial entepreneur - founded Nextatlas in Turin, Italy. Since then, the company has been a leader in the global market of digitally empowered marketing intelligence and trend anticipation services by developing the world’s first independent AI-driven trend forecasting platform.
As a trailblazer in the use of artificial intelligence for predictive trend detection and monitoring, Nextatlas is committed to bringing a fully-fledged scientific approach to a traditionally opinion-led industry.
The Nextatlas name was born from the desire to create not only an Atlas for the Future, but also the Next evolution of a cultural Atlas - a living, breathing map that dynamically charts the sociocultural changes shaping the market with the power of AI and data analysis.