CASE STUDIES
Brands that saw it first.
Real engagements with Barilla, Mondelēz and more. How an early signal became a product, a campaign, or a strategy, months ahead of the market.
FEATURED · STRATEGY · INDUSTRY ANALYSIS · BARILLA GROUP

“ChefAtlas allowed us to be less reactive and much more proactive. We can now spot trends before they even hit the marketplace, because we're looking at what chefs are experimenting with in the moment.”
AC
Alessandra Cervi
GLOBAL OBSERVATORY ASSOC. DIRECTOR · BARILLA GROUP
AT A GLANCE
45,000+
VERIFIED CHEFS MONITORED WORLDWIDE
Al Bronzo
BRONZE-CUT PASTA INSIGHT THAT SHAPED POSITIONING
ESOMAR '25
RECOGNIZED AT TRENDS HORIZON, WASHINGTON D.C.
Human-led
AI SURFACING + EXPERT VALIDATION IN THE LOOP
“The holy grail of trend research is not trend scouting, but rather trend anticipation and prioritization.”
SK
Serhiy Kalinovsky
STRATEGIC FORESIGHT LEAD · MONDELĒZ INTERNATIONAL
AT A GLANCE
FTR
NEXTATLAS APIs POWER THEIR FORESIGHT TREND RESEARCH PLATFORM
Billions
OF VERBAL & VISUAL SOCIAL DATA POINTS ANALYSED
Fungal Proliferation
TREND THAT DIRECTED SNACKFUTURES TO FUNCTIONAL MUSHROOMS
Real-time
FORESIGHT AS SCIENCE, NOT PERIODIC GUESSWORK
Selected engagements
13 ENGAGEMENTS · ACROSS INDUSTRIES
Foresight in production. Brands that moved before the market did, across innovation, marketing, strategy, and retail.
0K+
EARLY ADOPTERS IN THE LAYER
0+
CURATED CONSUMER TRENDS
0+
INDUSTRIES MONITORED
0 years
ON THE RECORD