Powering the future of State of Snacking™.
Nextatlas powers the forward-looking section of Mondelēz's landmark annual report, turning a consumer survey into genuine foresight on where snacking is heading.
STATE OF SNACKING™ · 5TH EDITIONA landmark report had to evolve.
State of Snacking™ is Mondelēz's flagship annual report. To keep leading the category, its future-focused section had to grow from a consumer survey into genuine forward-looking foresight.
Point forward, not just describe.
The brief was to map where taste is shifting, how aesthetic codes are changing, and which snacking rituals are forming — so the report could anticipate the next decade of demand rather than report the present.
Predictive signal inside their platform.
Nextatlas predictive intelligence and 300K+ early-adopter signals were integrated into Mondelēz's Foresight Trend Research platform, powering the report's future-focused section.
The MDLZ Snacking Trend Radar.
The work fed the MDLZ Snacking Trend Radar — a prioritized map of consumer trends, a subset of the broader Mondelēz Trend Framework, showing how global snacking demand will shift.
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