Data-driven foresight with Mondelēz International.
Mondelēz moved from periodic trend scouting to always-on foresight, with Nextatlas signal running beneath its Foresight Trend Research platform.
FTR · FORESIGHT TREND RESEARCHLead from the future, not react to it.
Mondelēz wanted to anticipate where snacking was heading, not chase it. Periodic reports and manual trend scouting could not keep pace with how fast behaviour was shifting. The team needed anticipation and prioritisation, not a longer list of trends.
Nextatlas signal, beneath their platform.
Nextatlas AI reads billions of verbal and visual social data points and distils them into scored, dated trends. That signal runs beneath the Mondelēz Foresight Trend Research platform through a mix of SaaS and API, so foresight is continuous rather than quarterly.
See the mass beneath the surface.
Think of a trend as an iceberg. Most of a shift sits below the waterline long before it breaks into the mainstream. Nextatlas surfaces that mass early and ranks it by momentum, so the team can act while a behaviour is still forming.
A weak signal became a product direction.
The Fungal Proliferation trend, surfaced early in the data, directed SnackFutures toward functional-mushroom nut butters. A signal most of the market had not noticed became a concrete, confident innovation bet.
Lead from the future, like Mondelēz.
See how the same early-adopter signal could sit beneath your foresight.