Chefatlas reads 45,000 kitchens before the menu does.
A generative-AI foresight platform built with Barilla, monitoring 45,000+ verified professional chefs to catch foodservice trends while they are still on the pass.
Read the kitchen before the shelf.
Foodservice moves on what professional chefs are cooking right now, long before a trend reaches retail menus or supermarket aisles. Barilla's Global Observatory needed to read that professional layer early, across thousands of kitchens, instead of waiting for it to surface in the mainstream.
AI taxonomy, with a chef in the loop.
Chefatlas monitors 45,000+ verified professional chefs worldwide. It reads what they post and experiment with, organises it through a generative-AI taxonomy, and keeps a food expert in the loop to validate every signal before it informs a decision.
A signal that shaped Al Bronzo.
Reading where professional technique was heading helped shape the positioning of bronze-cut 'Al Bronzo' pasta — a product move grounded in what chefs were already gravitating toward, not a guess about the market.
Presented at ESOMAR Trends Horizon 2025.
Nextatlas and Barilla presented Chefatlas at ESOMAR Trends Horizon 2025 in Washington D.C., recognised as a new model for human-led, AI-powered foodservice foresight.
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