The creative jobs that don't exist yet.
Inside ekip, Nextatlas maps the roles emerging in Europe's creative economy — ten future personas built from real early-signal behaviour.
Name the jobs before they arrive.
Universities, HR teams and public institutions need to prepare for creative roles that don't have names yet. ekip needed a forward read on how work in the creative economy is being redrawn.
Ten roles taking shape now.
From AI Artist and Creative Coder to ESG Specialist, Cultural Broker and Interactive Storyteller — ten personas, each grounded in real early-signal behaviour rather than speculation.
The AI Ethicist, the Cultural Broker.
Deep-dive profiles — the AI Ethicist, the Interactive Storyteller, the Cultural Broker — each with the behaviours, skills and motivations that define the emerging role.
Backcasting from weak signals.
We backcast each role — tracing how a graphic designer becomes a UX designer becomes an experience designer becomes an interactive storyteller — turning today's weak signals into a usable map for universities, HR and policy.
See the roles taking shape in your field.
See how signal-based foresight could inform your curriculum, hiring or policy.