Retail decisions deserve early intelligence.
A flagship store opens 18 to 36 months after it's conceived. The customer who walks in hasn't formed their habits yet — so the concept has to be built for who they'll become.
You design for a customer who isn't here.
A flagship store is conceived 18 to 36 months before it opens, and a shopper decides about it in a six-minute dwell. The concept has to anticipate habits the customer hasn't formed yet.
Product, service and space, together.
We read the retail triangle — product, service and space — against emerging consumer behaviour, so the concept is informed across every dimension a customer actually experiences.
Discovery to continuity.
Discovery, then analysis, translation and continuity — from raw signal to design direction to an ongoing read that keeps the concept current through the long build cycle.
Four macro-trends, four directions.
For a global sportswear brand we surfaced four consumer macro-trends and four design directions, each with growth forecasts and regional relevance — 18 months of lead time on a 3-to-5-year concept.
Design the store for the customer who isn't here yet.
See how retail foresight could de-risk your next concept and capex.