ON DEMANDenglishApril 16, 2024
Future Foodscapes x Barilla
Barilla leverages Nextatlas' trend intelligence to power its digital research hub, The Observatory. Alessandra Cervi, Barilla’s Global Lead for Digital Insights & Marketing Performance, shared how our insights fuel internal collaboration and shape research for recipes and marketing strategies, including a top-performing TikTok recipe for Wasa and a marketing campaign with Marie Kondo.
Barilla uses our consumer insights to drive innovation in The Observatory. Guest speaker is Alessandra Cervi, Barilla’s Global Lead for Digital Insights & Marketing Performance
More Webinars
VIEW ALL →See what's coming next.
Weekly consumer intelligence and emerging trends, straight from the platform.


