Resources/Webinars/Future Foodscapes x Barilla
ON DEMANDenglishApril 16, 2024

Future Foodscapes x Barilla

Barilla leverages Nextatlas' trend intelligence to power its digital research hub, The Observatory. Alessandra Cervi, Barilla’s Global Lead for Digital Insights & Marketing Performance, shared how our insights fuel internal collaboration and shape research for recipes and marketing strategies, including a top-performing TikTok recipe for Wasa and a marketing campaign with Marie Kondo.

Barilla uses our consumer insights to drive innovation in The Observatory. Guest speaker is Alessandra Cervi, Barilla’s Global Lead for Digital Insights & Marketing Performance

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