Nextatlas & Barilla Group present ChefAtlas at the Esomar Trends Horizon 2025

As the food service industry evolves rapidly, Barilla developed ChefAtlas with Nextatlas to better understand emerging trends by analysing digital conversations among professional chefs. This session from the Esomar Trend Horizons in Washington DC explores how combining AI-driven analysis with human expertise can reveal rich, real-time insights and how these methods could apply across industries beyond food.