Nextatlas x Future Food Institute: The Exhausted Eater

In today’s food landscape, consumers are overwhelmed: conflicting nutrition advice, UPF hysteria, and a flood of “expert” opinions mean every meal feels like a test. This constant noise is fuelling anxiety, second-guessing, and ultimately, exhaustion. Our CEO, Luca Morena, and Sara Roversi, founder of the Future Food Institute, explored how to turn complexity into clarity, and how Nextatlas' TasteOS tools can guide your brand to anticipate what consumers are truly hungry for.