Nextatlas for Mondelez International's Trend Foresight

Name: Nextatlas
Author: Nextatlas

How Nextatlas powers the State of SnackingTM report

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Nextatlas is one of the main sources to the fifth annual “State of Snacking: Future Trends”TM report, a market reference exploring the future of snacking over the next decade viewed through the lens of consumer-focused trends. Mondelēz needed to evolve its consumer survey into a strategic foresight platform, building a mid-term, credible, data-backed vision for the future of snacking that reinforces category authority. Nextatlas built the Mondelēz AI-powered foresight platform that's used internally across the whole organisation to drive innovation, M&A, marketing strategy, and data in the State of SnackingTM report. The report explores the 5 signs of change, identified by Nextatlas, that are influencing consumer habits, preferences, and perspectives in snacking. Download the mini case history to see how our methodology contributed.

Key Insights
What's inside

The changing demographic landscape reshaping the global market structure and influencing food and snacking choices
The Increasingly fluid lifestyles requiring new ways of shopping and contributing to the growing popularity of quick meals and snacks.
The 'People and Planet Impact' imperative that raises awareness of the environmental and ethical aspects of consumer goods and promotes value-based consumption.
The key role of nutrition on physical and emotional well-being that requires targeted choices and daily monitoring guided by smart technologies.
The priority given to experiences over material goods, resulting in a growing need for positive, memorable and exciting interactions with brands

The Nextatlas methodology and its impact on Mondelēz International's strategic foresight.
The Mondelēz Gastronomy Trend Radar, built with Nextatlas for snack category leadership.
5 key trends and consumer movements shaping the future of snacking
A case history explaining Nextatlas' contribution to the final State of Snacking report