Nextatlas for Mondelez International's Trend Foresight
How Nextatlas powers the State of SnackingTM report
Nextatlas is one of the main sources to the fifth annual “State of Snacking: Future Trends”TM report, a market reference exploring the future of snacking over the next decade viewed through the lens of consumer-focused trends. Mondelēz needed to evolve its consumer survey into a strategic foresight platform, building a mid-term, credible, data-backed vision for the future of snacking that reinforces category authority. Nextatlas built the Mondelēz AI-powered foresight platform that's used internally across the whole organisation to drive innovation, M&A, marketing strategy, and data in the State of SnackingTM report. The report explores the 5 signs of change, identified by Nextatlas, that are influencing consumer habits, preferences, and perspectives in snacking. Download the mini case history to see how our methodology contributed.
- The changing demographic landscape reshaping the global market structure and influencing food and snacking choices
- The Increasingly fluid lifestyles requiring new ways of shopping and contributing to the growing popularity of quick meals and snacks.
- The 'People and Planet Impact' imperative that raises awareness of the environmental and ethical aspects of consumer goods and promotes value-based consumption.
- The key role of nutrition on physical and emotional well-being that requires targeted choices and daily monitoring guided by smart technologies.
- The priority given to experiences over material goods, resulting in a growing need for positive, memorable and exciting interactions with brands
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