AI and the Next Wave of Change

Bain Digital Revolution Awards 2025

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During the fourth edition of the Bain Digital (R)Evolution Awards, held in November 2025 at Spazio Gessi in Milan, our Insights Manager Joanna Damaszko presented the emerging megatrends shaping the future consumer — from AI and agentic technologies to new work dynamics and shifting behaviors. This report synthesizes those forward-looking signals from the Nextatlas platform.

Key Insights
What’s inside

AI-Driven Professional Reinvention: AI is dissolving traditional career paths—erasing the idea of “entry-level,” redefining what it means to be skilled, and elevating soft skills as core value drivers in a world where technical intelligence is automated.
Rise of Agentic, Autonomous, and Conversational Systems: Consumers are shifting from search-and-compare behaviors to delegating decisions to AI assistants, as agentic technologies turn everyday interactions—from shopping to researching—into seamless, continuously evolving conversational flows.
Data as the New Competitive Moat: As generative systems standardize intelligence, proprietary datasets and trusted synthesized outputs become the true differentiators, reshaping how consumers access information and how companies build defensible advantage.