Tech & Lifestyle

Tech & Lifestyle

First Quarter 2020 Report


Technology has already entered every aspect of our lives, now it needs to adapt to our human side and acquire more sensitive qualities. And more than that, it needs to help us to be human, to connect, to feel, to bond, without depriving us of our naturalness, humanity and privacy.

  • Key Insights

  • What’s inside

  • Emotional Granularity, is growing as a desired skill to approach and understand emotions.
  • In the digital era, physical connections are more and more rare.
  • We are regaining control over tech with a simple off button.
  • 3 curated trends pertaining to the Technology and Lifestyle industry that have gained traction and point to specific consumer attitudes and expectation.
  • Significant key insights from the analysis of each trend
  • Data, timelines, graphs and charts pertaining to target analysis, cross-industry relevance geographic localization
  • 4 relevant micro-influencers whose interests revolve around the defining traits emerged from data and exemplify relevantly related lifestyles
  • 5 + Examples of innovative brand ideas addressing the topics identified

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