Fourth Quarter 2018 Report


Mindfulness has emerged as the latest solution for people to slow down their fast-paced and chaotic routines: the pursuit of a healthy and more conscious lifestyle has impacted the health and fitness industry.

  • Key Insights

  • What’s inside

  • The fitness industry has been slowing down and  a more purposeful type of workout has appeared
  • The pursuit of wellness as a shared and celebratory experience
  • The use of technology to provide people more information about themselves
  • 3 curated trends pertaining to the Health&Fitness industry that have gained traction and point to specific consumer attitudes and expectation.
  • Significant key insights from the analysis of each trend
  • Data, timelines, graphs and charts pertaining to target analysis, cross-industry relevance geographic localization
  • 3 relevant micro-influencers whose interests revolve around the defining traits emerged from data and exemplify relevantly related lifestyles
  • 4 + Examples of innovative brand ideas addressing the topics identified

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