Design & Materials

Design & Materials

Second Quarter 2018 Report


How do we approach the design of living spaces and everyday life objects in contemporary society? How is the younger audience facing the challenges posed by fast paced changes in very aspect of their life?

  • Key Insights

  • What’s inside

  • Simple is comfortable, it is not imposing and blends in any lifestyle
  • Choices for mundane matters slow down and become burdens: external services save time
  • Technological objects have to be liberating, light and deprived of sentimental attachment
  • 3 curated trends pertaining to Design&Materials that have gained traction and point to specific consumer attitudes and expectation.
  • Significant key insights from the analysis of each trend
  • Data, timelines, graphs and charts pertaining to target analysis, cross-industry relevance geographic localization
  • 3 relevant micro-influencers whose interests revolve around the defining traits emerged from data and exemplify relevantly related lifestyles
  • 4 + Examples of innovative brand ideas addressing the topics identified

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