The city at human scale

The city at human scale

Mobility | Issue 1


As urban activity has scaled down this year, our methods and attitudes towards moving in and around the city have changed massively. From a shrinking daily bubble to a galvanized micromobilty market, we are witnessing a massive shift in people's conception of urban space that may well reverberate far into the post-pandemic future.

  • Key Insights

  • What’s inside

  • Unprecedented time at home & in the community has scaled down our daily activities and helped us reconsider our desired urban footprint
  • Emerging micromobility modalities atuned to convenience and smaller orbits are gaining traction with a wider audience
  • Civic systems and urban planning focused on creating equitable, outfitted, and centralized communities may be key in recovery and beyond
  • 3 cultural drivers & curated trends pertaining to the Mobility sector that have gained traction and point to specific consumer attitudes and expectations.
  • Significant key insights from the analysis of each trend
  • Data, timelines, graphs, and charts pertaining to target analysis, cross-industry relevance, and geographic localization
  • 6 Examples of innovative case studies and brand ideas addressing the topics identified

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