January 2021food & beverageLifestyle
Taking the First Steps into the Outdoors
Special Report on the Outdoor Industry
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What 3 macrotrends are driving the outdoor industry into the future?
Looking forward, the outdoor recreation sector seems to be on the precipice of lasting changes. There is an unprecedented level of diversity in the motivations drawing people out into nature. In the midst of this dynamic evolution, a number of innovative solutions are blazing the way for the future of the industry.
- The luxury sector has been tackling more and more outdoors and the natural landscapes.
- Exploring the nature and non urban spaces has especially become a meaningful form of escapism throughout quarantine.
- Beginners and winter sports aficionados are looking for alternative ways to recreate their favorite activities and hobbies while staying physically distanced.
- Sustainability is now at the core of consumers' demand, pushing the gear, accessories and apparel manufactures .
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