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Tech & Lifestyle

Tech & Lifestyle

Fourth Quarter 2019 Report

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How to deal with the unknown? Different predictions and multiple future scenarios invade our lives, confirming that change is the only constant and that uncertainty is the only conviction. Physical world is becoming more and more intertwined with the digital realm and the boundaries of what is real and what is not are blurrier than ever.
  • Key Insights

  • What’s inside

  • As deepfake becomes a consumer-level technology, boundaries between illusion and truth become more and more porous.
  • Designers are being influenced about privacy and security issues, creating pieces to protect consumers from physical and digital hazards.
  • Digital anxiety influences our lives in a social level and shapes our view of the world.
  • 3 curated trends pertaining to the Technology and Lifestyle industry that have gained traction and point to specific consumer attitudes and expectation.
  • Significant key insights from the analysis of each trend
  • Data, timelines, graphs and charts pertaining to target analysis, cross-industry relevance geographic localization
  • 4 relevant micro-influencers whose interests revolve around the defining traits emerged from data and exemplify relevantly related lifestyles
  • 5 + Examples of innovative brand ideas addressing the topics identified

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