Resources/Trend Reports
Food & Beverage
January 2020food & beverageFood & Beverage

Food & Beverage

First Quarter 2020 Report

FREE

Hungry for balance, wellbeing, and happiness, we are augmenting food, the experience of food, recipes, ingredients and social occasions around eating. We are turning to food to augment our bodies, to awaken our senses, to bond, to feel pleasure and a sense of belonging.

  • If previously food had influenced skincare, the tendency is now reversing and skincare is influencing food.
  • Food is being ‘augmented’ by a wide spectrum of multi-sensory experiences that can be associated with our eating practices.
  • The chaotic maximalism of this era is bringing disorder to the table with the inception of Frankenfoods.

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