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The future is fluid

The future is fluid

Focus On Fashion

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Consumers prefer brands with multifaceted personalities: fluid brand identities, indeed, better reflect people’s complex emotions. Fashion’s reaction to this trend has not only been to use mismatched styles and logos excessively, but also to rework, destroy and mutate them.
  • Key Insights

  • What’s inside

  • Playing with logos helps luxury brands stay fresh, irreverent and engage younger consumers
  • Rebranding logos with a more minimalistic, universal and modern style in order to represent the fluid chapters in a brand’s identity
  • Matchy-matchy looks being replaced by mismatched combinations of different colors, fabric, patterns and shapes
  • 2 curated trends pertaining to the Fashion industry that have gained traction and point to specific consumer attitudes and expectation
  • Significant key insights from the analysis of each trend
  • Data, timelines, graphs and charts pertaining to target analysis, cross-industry relevance geographic localization
  • 4 + Examples of innovative brand ideas addressing the topics identified

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