October 2018fashionFashion
The Future is Fluid
Focus On Fashion
FREE
Consumers prefer brands with multifaceted personalities: fluid brand identities, indeed, better reflect people’s complex emotions. Fashion’s reaction to this trend has not only been to use mismatched styles and logos excessively, but also to rework, destroy and mutate them.
- Playing with logos helps luxury brands stay fresh, irreverent and engage younger consumers
- Rebranding logos with a more minimalistic, universal and modern style in order to represent the fluid chapters in a brand’s identity
- Matchy-matchy looks being replaced by mismatched combinations of different colors, fabric, patterns and shapes
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