Design & Materials

Design & Materials

Second Quarter 2020


How will materials evolve, and how will Design answer the changes we’ll have to face in the years to come? Two main drivers of today’s society, tech advancements and human and environmental needs, are ultimately blending to shape a new kind of design and materials, which are both digital-inspired, tactile and respectful of circular economy choices.

  • Key Insights

  • What’s inside

  • The digital, which became the model for the corporeal world, is invading the physical with surreal aesthetics.
  • Ubiquitous technology is making us touch deprived. Design and surfaces need to become increasingly tactile and create cocooning environments.
  • Thanks to tech advancements and in order to build circularity, matter is continuously deconstructed and reassembled, acquiring more than one function at each cycle.
  • 3 curated trends pertaining to the Design industry that have gained traction and point to specific consumer attitudes and expectation.
  • Significant key insights from the analysis of each trend
  • Data, timelines, graphs and charts pertaining to target analysis, cross-industry relevance geographic localization
  • 4 relevant micro-influencers whose interests revolve around the defining traits emerged from data and exemplify relevantly related lifestyles
  • 6 Examples of innovative brand ideas addressing the topics identified

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