Trend confirmations & predictions for 2021

Future In Sight | Annual Report

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Hindsight is 2020. In our annual report we move across a range of industries to take a retrospective look at the growth of a few of our past trend predictions that have really come to fruition this year and also provide a roadmap for the trends poised to take off as we move into the new year.

Key Insights
What’s inside

The beauty & cosmetics industry is widening its scope to the entirety of the gender spectrum and morphing into a vehicle for playful stress relief & emboldened self-expression.
Conscientious consumers are extending their concerns about sustainability in the food & beverage industry from production and sourcing to consumption and upcycling.
At the crux of retail's evolution will be the industry's commitment to adapting business models and strategies around environmental responsibility.
From mental wellbeing to cognitive function, our brains are taking center stage at the intersection of technological advancement and personal health concerns.

8 key trends across 4 industries that map the past, present, and future of consumers & the market
Critical Insights to Action for each industry cluster
Significant consumer insights, data, and metrics from the analysis of each trend