The Z factor
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What Emerging Macrotrends can offer Brands a Way In with Gen Z?
Driven by an accelerated urgency, Gen Z's priorities and expectations of the brands in their lives are undergoing a dynamic progression. For brands aiming to connect with young, passionate consumers, these new values will have a tremendous effect on the market for years to come.
Key Insights
What’s inside
- The Passion Economy trend presents a new way to capitalise on creativity by connecting creators who share their passions through their genuine and engaged communities.
- In order to reduce food waste, eco-conscious consumers and brands are experimenting with repurposing leftovers by using usually discarded scraps to create innovative snacks, cocktails or dishes.
- Brands narratives need to convey values such as Authenticity, Transparency, and Coherence.
- The increasing popularity of hands-off sensory experiences, such as AR/VR and Live shopping through social media, enable GenZers to shop&share either on the go or from the comfort of their bedroom.
- A synthesis of the phenomena defining Gen Z's current position
- Four Macrotrends (plus Key Insights and Predictions) forecasting the way younger generations will consume, eat, look, and express themselves
- Significant key data from the analysis of each trend
- Key Insights to action underlying the past, present, and future of Gen Z's rapidly evolving values, behaviors, and concerns
- 48 pages