Thought-Provoking Interaction

Thought-Provoking Interaction

Focus On Technology, Lifestyle


Younger generations don’t want to give up the beauty of the physical world and prefer conscious, responsible technology and they want to live in harmony with it.

  • Key Insights

  • What’s inside

  • “Friction” in social media slows down the online sharing of thoughts and information and helps users move from a reactive to a reflective behavior
  • The rise of digital-book formats didn’t represent the obsolescence or replacement of physical books
  • 2 curated trends pertaining to the Technology and Lifestyle industry that have gained traction and point to specific consumer attitudes and expectation
  • Significant key insights from the analysis of the trend
  • Data, timelines, graphs and charts pertaining to target analysis, cross-industry relevance geographic localization
  • 4 + Examples of innovative brand ideas addressing the topics identified

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