Resources/Trend Reports
Beauty & Cosmetics
May 2021food & beverageLifestyle

Beauty & Cosmetics

Second Quarter 2021 | Trend Report

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Driven by an invigorated pursuit of aethetic expression, notions of personality, authenticity, and experimentation are manifesting in the beauty industry. Even more, as more and more facets of youth lifestyles go online, those same paradigms are extending beauty into virtual ecosystems.

  • In search of a way to visually express every aspect of their personality, young beauty enthusiasts turn to bolder styles
  • As gaming and beauty collide, virtual avatars present a new canvas for the Beauty & Cosmetics industry
  • Experimental beauty finds a new frontier in virtual spaces that can push the boundaries of imagination and accessibility

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