Food & Beverage
Third Quarter 2020 Report
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As countries lift mobility restrictions, people are trying to understand the “new normal”. In Food & Beverage, this new scenario will be composed of shifting perceptions, sharing experiences and consolidating habits. Our relationships with our homes changed, particularly with our kitchens — which have been elevated to a prime position in our household.
Key Insights
What’s inside
- Our perceptions on what’s trivial and comforting have changed, consequently, there was an increase in the appeal of mixing up different ingredients and crafting our favorite drinks by ourselves
- Online tools are multifunctional — from creating and monetizing skills to fostering virtual communities —, and thus, essential
- Thinking local and “eat-what-you-grow” are set to become more ingrained in our consumption habits
- 3 curated trends pertaining to the Food & Beverage industry that have gained traction and point to specific consumer attitudes and expectation.
- Significant key insights from the analysis of each trend
- Data, timelines, graphs and charts pertaining to target analysis, cross-industry relevance geographic localization
- 4 relevant micro-influencers whose interests revolve around the defining traits emerged from data and exemplify relevantly related lifestyles
- 6 Examples of innovative brand ideas addressing the topics identified