Food & Beverage

Name: Nextatlas
Author: Nextatlas

Third Quarter 2020 Report

FREE

As countries lift mobility restrictions, people are trying to understand the “new normal”. In Food & Beverage, this new scenario will be composed of shifting perceptions, sharing experiences and consolidating habits. Our relationships with our homes changed, particularly with our kitchens — which have been elevated to a prime position in our household.

Key Insights
What's inside

Our perceptions on what’s trivial and comforting have changed, consequently, there was an increase in the appeal of mixing up different ingredients and crafting our favorite drinks by ourselves
Online tools are multifunctional — from creating and monetizing skills to fostering virtual communities —, and thus, essential
Thinking local and “eat-what-you-grow” are set to become more ingrained in our consumption habits

3 curated trends pertaining to the Food & Beverage industry that have gained traction and point to specific consumer attitudes and expectation.
Significant key insights from the analysis of each trend
Data, timelines, graphs and charts pertaining to target analysis, cross-industry relevance geographic localization
4 relevant micro-influencers whose interests revolve around the defining traits emerged from data and exemplify relevantly related lifestyles
6 Examples of innovative brand ideas addressing the topics identified