Backyard adventures

Backyard adventures

Mobility | Issue 2


Despite rampant enthusiasm, our return to leisure travel has been a gradual dance, moving around countless restrictions and concerns. In this measured outstretch, passionate travelers have been met by a host of new and previously neglected opportunities that completely reframed the travel ecosystem.

  • Key Insights

  • What’s inside

  • The confinement of persistent lockdowns led people to a greater appreciation of nature and the outdoor world and an enthusiasm for outdoor-centric activities
  • Domestic tourism and local weekend getaways emerged as an oasis for insatiable travelers
  • A patient introspection of our travel behaviors is nurturing quieter, more ingratiated experiences in line with paradigms of slow travel
  • 3 cultural drivers & curated trends pertaining to the Mobility sector that have gained traction and point to specific consumer attitudes and expectations.
  • Significant key insights from the analysis of each trend
  • Data, timelines, graphs, and charts pertaining to target analysis, cross-industry relevance, and geographic localization
  • 6 Examples of innovative case studies and brand ideas addressing the topics identified

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