Food & Beverage

Food & Beverage

Second Quarter 2021 Report


As consumers reach for new heights of physical and mental health and function, an evolved market of supercharged health food and drink is taking center stage. This new generation of quasi-medicinal snacks is pushing the boundaries of health benefits as well as taste, texture, and the eating experience.

  • Key Insights

  • What’s inside

  • Vitamins and supplements are integrating into more consumer's lifestyles while pushing specificity and creativity in their delivery
  • The new frontier for the nutraceutical market is dawning in the kitchen as medicinal foods take a massive leap in both health benefit and enjoyment
  • The prominence of this new class of health food may be driving radical, and often misleading, precedents in brands' health claims
  • 2 cultural drivers & curated trends pertaining to the Food & Beverage sector that have gained traction and point to specific consumer attitudes and expectations.
  • Significant key insights from the analysis of each trend
  • Data, timelines, graphs, and charts pertaining to target analysis, cross-industry relevance, and geographic localization
  • 4 Examples of innovative case studies and brand ideas addressing the topics identified

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