September 2018food & beverageFood & Beverage
Food & Beverage
Third Quarter 2018 Report
FREE
Foodies and their #foodporn are becoming a boring niche; brands should take more notice and find real paths to engage their consumers in more complex and premium experiences, rather than style over substance.
- Food fashion functions as fresh and alternative publicity versus traditional advertising
- The use of technology and other innovations are loved by bar-goers
- Single-message brand narratives, which used to be highly effective on broadcast media, are no longer efficient on social media
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