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Food & Beverage

Food & Beverage

Third Quarter 2018 Report

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Foodies and their #foodporn are a boring niche, brands should take notice and find real paths to engage their consumers into more complex, premium experiences.
  • Key Insights

  • What’s inside

  • Food fashion functions as fresh and alternative publicity versus traditional advertising
  • The use of technology and other innovations are loved by bar-goers
  • Single-message brand narratives, which used to be highly effective on broadcast media, are no longer efficient on social media
  • 3 curated trends pertaining to the Food&Beverage industry that have gained traction and point to specific consumer attitudes and expectation.
  • Significant key insights from the analysis of each trend
  • Data, timelines, graphs and charts pertaining to target analysis, cross-industry relevance geographic localization
  • 3 relevant micro-influencers whose interests revolve around the defining traits emerged from data and exemplify relevantly related lifestyles
  • 4 + Examples of innovative brand ideas addressing the topics identified

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