February 2019audienceLifestyle
The New Brand Activism
Brand Strategy
FREE
The political changes that have been occurring worldwide over the past few years, have sparkled the population but especially brands to engage in activism. Monitored by our platform since the beginning of 2017, this new wake of brand engagement on controversial topics seems to have been evolving these days.
- Companies are going beyond marketing activism and are actually focusing on changing the world
- Brands are also starting to take a more careful look at their workers in order to improve their working conditions and benefits
- After representing different ethnicities, body shapes and ages, disability has become the latest topic of inclusion
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