New brand activism

New brand activism

Target Focus


The political changes that have been occurring worldwide over the past few years, have sparkled the population but especially brands to engage in activism. Monitored by our platform since the beginning of 2017, this new wake of brand engagement on controversial topics seems to have been evolving these days.

  • Key Insights

  • What’s inside

  • Companies are going beyond marketing activism and are actually focusing on changing the world
  • Brands are also starting to take a more careful look at their workers in order to improve their working conditions and benefits
  • After representing different ethnicities, body shapes and ages, disability has become the latest topic of inclusion
  • 2 curated trends pertaining to an emerging target that have gained traction and point to specific consumer attitudes and expectation
  • Significant key insights from the analysis of each trend
  • Data, timelines, moodboards, graphs and charts pertaining to target analysis, cross-industry relevance geographic localization
  • 4 + Examples of innovative brand ideas addressing the topics identified

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