Automotive & Travel
Second Quarter 2018 Report
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Emotions are connected with mobility, discovery and luxury, too. The widespread presence of the trend in consideration points us to another facet of the feelings connected with transportation. The mere possibility of being able to access services and goods that allow to move from one point to another, if we exclude Western countries, can be the real deal when it comes to life changing possibilities.
Key Insights
What’s inside
- Mix modernity and tradition to best appeal younger consumers
- Adventure is not insecurity: safety nets are a desirable feature
- The scarcest resources of the digital era, to build upon, are luxury, privacy, time, and sustainability
- 3 curated trends pertaining to the Automotive and Travel industries that have gained traction and point to specific consumer attitudes and expectation.
- Significant key insights from the analysis of each trend
- Data, timelines, graphs and charts pertaining to target analysis, cross-industry relevance geographic localization
- 3 relevant micro-influencers whose interests revolve around the defining traits emerged from data and exemplify relevantly related lifestyles
- 4 + Examples of innovative brand ideas addressing the topics identified