The Unfamiliar is your Compass
Discover the unknown unknowns of 2026 in our annual webinar
Why Sign Up?
Consumer shifts move fast and missing the early signals means losing touch with tomorrow's audience. Our annual webinar will reveal the cultural unknowns shaping 2026, signals so fresh they have not yet been named. In just 30 minutes, you will see where new trends and behaviours are forming, with concrete examples of how to turn them into competitive advantage. If staying connected to what is next is critical to your business, this is the session you cannot afford to miss.
Who is this for?
Innovation Manager
Identify emerging trends and translate them into new business opportunities.
Marketing Director
Better understand audience attitudes and strengthen brand positioning.
Product Manager
Anticipate customer needs to guide product development.
Strategic Planner
Provide concrete insights to support informed decisions for medium- to long-term planning.
After the oversaturation of 2025, depth is the new speed for 2026
The Methodology of the Unknown Unknowns Engine
Our 2026 foresight framework uses a proprietary discovery engine that combines AI, cultural knowledge graphs, and temporal analytics to detect early signals of cultural emergence. By measuring semantic unfamiliarity (how out of place or novel a signal feels within its context) we can uncover the earliest seeds of new cultural models, before they solidify into categories or market language.
Why Did We Find the Trends This Way?
The world is flooded with repeating insights, so our approach is built to cut through the noise. By focusing on novelty, rarity, and emerging cultural signals, our system reveals possibilities before they take shape, giving you access to the unknown unknowns that will define what comes next.
Sign up for a special gift. Unbox the unknown
When you register, you'll get an exclusive sneak peek at 10 never-before-seen words and concepts uncovered by our Unknown Unknowns Engine. These early signals are set to shape 2026: emerging drivers you can explore before they enter the mainstream. It's your first look at the vocabulary of tomorrow.
Register for the Webinar
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