Tech & Lifestyle

Tech & Lifestyle

Second Quarter 2018 Report


Screens populate our waking life, they demand attention, interaction and time. Do we need to detox or to appreciate our evolution beyond the dichotomic paradigm of human vs. technology?

  • Key Insights

  • What’s inside

  • The amount of time spent with digital devices has changed interior and fur niture design and electronic gadgets
  • Build multiple narratives around a product, both in the real world and in augmented reality
  • Play with different identities that can be worn just like clothing
  • 3 curated trends pertaining to Technology and Lifestyle that have gained traction and point to specific consumer attitudes and expectation.
  • Significant key insights from the analysis of each trend
  • Data, timelines, graphs and charts pertaining to target analysis, cross-industry relevance geographic localization
  • 3 relevant micro-influencers whose interests revolve around the defining traits emerged from data and exemplify relevantly related lifestyles
  • 4 + Examples of innovative brand ideas addressing the topics identified

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