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Tech & Lifestyle

Tech & Lifestyle

Second Quarter 2018 Report

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Screens populate our waking life, they demand attention, interaction and time. Do we need to detox or to appreciate our evolution beyond the dichotomic paradigm of human vs. technology?
  • Key Insights

  • What’s inside

  • The amount of time spent with digital devices has changed interior and fur niture design and electronic gadgets
  • Build multiple narratives around a product, both in the real world and in augmented reality
  • Play with different identities that can be worn just like clothing
  • 3 curated trends pertaining to Technology and Lifestyle that have gained traction and point to specific consumer attitudes and expectation.
  • Significant key insights from the analysis of each trend
  • Data, timelines, graphs and charts pertaining to target analysis, cross-industry relevance geographic localization
  • 3 relevant micro-influencers whose interests revolve around the defining traits emerged from data and exemplify relevantly related lifestyles
  • 4 + Examples of innovative brand ideas addressing the topics identified

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