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Food & Beverage

Food & Beverage

First Quarter 2019 Report

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Veganism was for years seen as a bizarre attitude facing a lot of hardship, but it is becoming a mainstream approach to conscious and sustainable life, dear across all generations. This has many facets going from Far East Influences to specific approaches impacting our fast paced metropolitan lives.
  • Key Insights

  • What’s inside

  • "Vegan is Fun & Tasty” Distancing veganism from its image of healthy-but-tasteless food and presenting it in more tasty and not-so-healthy options
  • "On the go has to be pleasant” With today's busy lifestyles, breakfast is a meal that is often skipped. Those who do eat breakfast every day often do it during their commute or at their desks.
  • 3 curated trends pertaining to the Food&Beverage industry that have gained traction and point to specific consumer attitudes and expectation.
  • Significant key insights from the analysis of each trend
  • Data, timelines, graphs and charts pertaining to target analysis, cross-industry relevance geographic localization
  • 4 relevant micro-influencers whose interests revolve around the defining traits emerged from data and exemplify relevantly related lifestyles
  • 5 + Examples of innovative brand ideas addressing the topics identified

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