August 2019audience
Breaking up with Social Media
Target Focus
FREE
Gen Zers have been exposed to digital technology from their early formative years, and have integrated it seamlessly into their lives. As tech-natives they have developed a unique way to use technology and know how to cope with its lurking negative effects, and not get sucked into it.
- GenZ growing concern about ubiquitous surveillance
- Mental health issues among young adults are increasingly debated, especially in US
- TikTok, the popular short video app, displays the evolution of memes to more creative layers
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