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Breaking up social media

Breaking up social media

Target Focus

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Gen Zers have been exposed to digital technology from their early formative years, and have integrated it seamlessly into their lives. As tech-natives they have developed a unique way to use technology and know how to cope with its lurking negative effects, and not get sucked into it.
  • Key Insights

  • What’s inside

  • GenZ growing concern about ubiquitous surveillance
  • Mental health issues among young adults are increasingly debated, especially in US
  • TikTok, the popular short video app, displays the evolution of memes to more creative layers
  • 2 curated trends pertaining to an emerging target that have gained traction and point to specific consumer attitudes and expectation
  • Significant key insights from the analysis of each trend
  • Data, timelines, moodboards, graphs and charts pertaining to target analysis, cross-industry relevance geographic localization
  • 4 + Examples of innovative brand ideas addressing the topics identified

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