Breaking up social media

Breaking up social media

Target Focus


Gen Zers have been exposed to digital technology from their early formative years, and have integrated it seamlessly into their lives. As tech-natives they have developed a unique way to use technology and know how to cope with its lurking negative effects, and not get sucked into it.

  • Key Insights

  • What’s inside

  • GenZ growing concern about ubiquitous surveillance
  • Mental health issues among young adults are increasingly debated, especially in US
  • TikTok, the popular short video app, displays the evolution of memes to more creative layers
  • 2 curated trends pertaining to an emerging target that have gained traction and point to specific consumer attitudes and expectation
  • Significant key insights from the analysis of each trend
  • Data, timelines, moodboards, graphs and charts pertaining to target analysis, cross-industry relevance geographic localization
  • 4 + Examples of innovative brand ideas addressing the topics identified

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