Nextatlas Annual Report 2027 · Live webinar
There's a crack in everything
The Nextatlas Annual Report 2027. Live on 18 November, 17:00 CET.
Save your seatEvery dominant trend eventually cracks
- Fearing that nothing means much anymore, we load everything with story and emotion.
- Finished products are faster to make and easier to copy than ever.
- Every choice gets framed as a side: natural or artificial, human or machine.
The data shows both sides
Each of these trends is at full strength. Each is also starting to give way.
The more meaning gets added, the less of it lands. Value is gathering in what the finished form leaves out: the choices, the methods, what happens after purchase. And seen up close, most things sit somewhere between the poles.
Read the cracks
The Nextatlas Annual Report 2027 reads these cracks as the trends of next year. Revealed live on 18 November.
Who is this for?
- Innovation managers
- Spot where tomorrow's needs are forming before they become a category.
- Marketing directors
- Know which dominant codes are wearing thin, and what replaces them.
- Product managers
- Design for the part of the product people are starting to value.
- Strategic planners
- Ground 2027 plans in data, not in the momentum of the present.
Speakers
Debora BaeHead of Insight · Nextatlas
Greta CappelliniInsight Manager · Nextatlas
Save your seat
Wednesday 18 November, 17:00 CET. Everyone who registers receives the full Annual Report 2027 after the session, whether or not they attend live.
Log in or create a free Nextatlas account to register.
You will receive a confirmation email with your join link.
That’s how
the light gets in.
Leonard Cohen, “Anthem”, from The Future (1992).
The Nextatlas Annual Report 2027 · 18 November 2026 · 17:00 CET